Consider six macro-environmental factors for launch of a new product in Asia vs US

The new Coke bottle comes in a plastic container. Assess Coke's new packaging in light of the six macroenvironmental factors. Do you think the reaction in Asia to the new bottle will be different from the U.S.? Explain.

Solution Summary

The solution lists the six macro-environmental factors and displays the differences in how markets in Asia would respond compared to US markets.