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Consumer Behavior Core Values

Consumer Behavior

Note the following products and activities:

Donating money to charities.
Donating blood.
Compact disk players.

For each listed product and activity:

Which core values are most relevant to their purchase and use?
Do you think these values encourage or discourage use or ownership?
Are these core values shifting? If so, in what direction and why? If not, why not?

Solution Summary

The solution discusses consumer behavior and the core values associated with this behavior.

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