Southeast Bank Checking Account Case

Would the below questions down below be all part of the second major marketing mix tool - pricing. How can I use the the questions and answers below to formulate and essay? Many thanks!

1. What type of new product pricing strategy would be involved in considering a new free checking product for the bank?

2. What types of product mix pricing considerations do you see in banks pricing for checking accounts?

3. What types of price adjustment considerations do you see in the pricing strategies for checking accounts?

4. What strategy would your recommend that Southeast Bank pursue on the free checking account issue? What options does it have? How can break even analysis (presented in Chapter 10) assist you in your analysis of the various options?

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Solution Summary

The solution helps the student to begin writing an essay based upon the checking account dilemma faced at Southeast Bank.