This posting addresses the target market and promotion.

Name 1 target market you believe your selected company should focus on with its promotional efforts.
Discuss the following with your colleagues:
What primary message would you highlight for your specific target market, and why?
Name 2 communication platforms you would suggest, and why.
For example, would search engines be a consideration, social media sites, or traditional advertising options?
Discuss your choices and how they match your target markets.

Solution Summary

The solution provide a detailed discussion of a company's target market selection, primary messages to the market, and communication platforms. The solution is based on a beverage company (Pepsi) but can be easily adaptable to any selected company.