Marketing demographics; benefit of psychographic information; consumer motivation

1. Describe where you fit into marketing demographics and how companies should be marketing to you and or your company. What motivates you to buy a product? What gets your attention?

Please be thought-provoking and relate your own personal experiences. Please try to provide real-world work-place examples.

2. In what ways does studying psychographic information enhance marketing? Describe potential improvement outcomes.

Please be thought-provoking and relate your own personal experiences.
Please try to provide real-world work-place examples.

3. What improvements could your company make in using demographic data, behavioral segmentation and psychographic information in its marketing decisions? How could your company increase the motivation of its prospective consumers?

Please be thought-provoking and relate your own personal experiences.
Please try to provide real-world work-place examples.

*Please provide all necessary references!!!

Thank you.