A large international rental car company decides to develop a customer retention program. The goal of this program is to motivate its heavy users to continue being loyal to the company by offering them appropriate incentives. Create a marketing research plan that will help the company design the retention program. Specifically identify the type of information the company will need to design the retention program. Where to get this information from and the best method to get this information.
This solution discusses customer loyalty and provides guidance for researching and developing a customer retention plan. This solution is 443 words.