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    Manning Selvage & Lee and Public Relations

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    Please explain in detail:

    Who is Manning Selvage & Lee?

    What Olympic campaign have they created for their client Home Depot?

    Who were the publics for the campaign?

    Why is this connection important from a Public Relation standpoint?

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    Solution Preview

    Who is Manning Selvage & Lee?
    MS&L is a full service public relations consultancy operating across three business areas: consumer marketing; corporate & B2B communications and financial & investor relations.
    It provides a broad range of public relations expertise for both international and domestic clients in the private and public sector across key commercial sectors.

    What Olympic campaign have they created for their client Home Depot?
    About The Home Depot

    Founded in 1978, The Home Depot is the world's largest home improvement specialty retailer and the second largest retailer in the United States, with fiscal 2002 sales of $58.2 billion. The company employs approximately 315,000 associates and 1,647 stores in all 50 states, the District of Columbia, Puerto Rico, eight Canadian provinces and Mexico. Its stock is traded on the New York Stock Exchange (NYSE: HD) and is included in the Dow Jones Industrial Average and Standard & Poors.

    Manning Selvage & Lee has become Home Depot's global agency of record to handle the company's corporate reputation work. The challenge given to MS&L was to break through the Olympic clutter to position
    The Home Depot as the leading supporter of amateur athletes, and bring to life the company's "You can do it. We can help." brand message around its empowerment of Olympic and Paralympic athletes.

    Objectives Of compaign

    Primary objective:

    * Position the Home Depot as the leading supporter of Olympic athletes

    Other objectives:

    * Broaden program awareness/understanding through strategic placements in new media outlets
    * Drive pre-Olympic media coverage to "win before the Games begin"
    * Break through the Olympic sponsor clutter to increase program exposure during the Games
    * Bring to ...

    Solution Summary

    The solution discusses the Manning Selvage & Lee agency and its Public relations tactics.