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How do you know that you have captured the right data

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How do you know that you have captured the right data, transformed it into the right information, and have used that information to gain the unique knowledge necessary to compete globally? How would you measure this investment?
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How do you understand the definition of leadership as it applies to the emerging global marketplace? How does it vary from traditional definitions, and how might not knowing spell disaster for my organization's efforts to go global?
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What is your real product Coca-cola? Is it truly a product, or is it a value proposition or an aptitude for pulling diverse and dispersed elements together? How would understanding this change my view about how to go global?
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If the nature of success is tied to the ability to create new knowledge, what skills are needed by the people in my organization to succeed?

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How do you know that you have captured the right data.

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1) How do you know that you have captured the right data, transformed it into the right information, and have used that information to gain the unique knowledge necessary to compete globally? How would you measure this investment?

The success of data analysis or research initiatives can be effectively measured in terms of enhancement in top line revenues, bottom line profitability, improved market share, etc. In other words, it is the success in the overall revenues and profitability that reflects the fruits of effort and resources spent on accurate data analysis and research.

If the correct set of data accurate analysis will not be done, it will result in faulty information for the marketing, sales or operations department, thereby resulting in application of faulty strategies. Therefore, the importance of accurate data subsequent analysis has considerably increased in today's competitive global business world.

The investmen spent on global research and data analysis initiatives can be measured in terms of the top line revenues of the firm. If the firm see a considerable growth in the revenues, it will be motivated to increase the investment in relation to the growth in the revenues and profitability. Thus, the investment will be ...

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Sheetal Jain, PGDM
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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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