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Purposes of a balanced scorecard

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What is the purpose of a balanced scorecard? How is the balanced scorecard used to lead and manage an organization? How can the balanced scorecard be linked to organizational effectiveness as well as individual performance evaluation?

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150 words of notes and APA references briefly demonstrate three of the main purposes of a balanced scorecard.

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In sum, the purpose of a balanced scorecard is to offer a strategic, comprehensive framework to translate an organization's strategic objectives into a concise set of performance evaluation criteria or measures, thus linking organizational effectiveness as well as individual performance evaluation cohesively, allowing employees to ascertain and strive for the big picture goals ...

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