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Southwest Airlines Leadership and Management Practices

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Read the case and compare the key ideas in the case to the relevant theories and models in the chapter of the book. Then think of the case questions and how best to answer them with the understanding of these theories.

Please see the Case Study 13 "Southwest Airlines: How Herb Kelleher Lead the Way", from 'Management' (published by Wiley, Edition 11) for the question.

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Solution Summary

This solution addresses how Herb Kelleher of Southwest Airlines demonstrates both servant and visionary leadership.

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Guidance: Southwest Airlines case study

Read the case and compare the key ideas in the case to the relevant theories and models in the chapter of the book. Then think of the case questions and how best to answer them with the understanding of these theories.
As I do not have the book, I will provide you with guidance based on my personal knowledge and the four case questions.

1. Yes, the history of Southwest Airlines indicates that Herb Kelleher was both a servant leader and a visionary leader. To understand why, think about the meaning of servant leadership and visionary leadership. Generally, Servant leadership focuses on empowering people, setting good examples, willing to serve others, promoting an atmosphere of respect for one another, ...

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