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Describe when you would use push promotions. Include examples.

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320 words; 4 references; Push and Pull strategies with examples

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Push strategy of promotion is used when the manufacturer convinces the retailers to stock their product by concentrating on product promotion on these retailers. At this stage, a combination of promotional mix strategies are being used towards the retailers so that they can push the product to the consumer through personal selling, direct mail, and other methods.
In the push strategy, the manufacturer directs all its efforts at resellers and it becomes ...

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