Define the following modes of entry into foreign markets:

Define the following modes of entry into foreign markets:

Exporting
Countertrade
Switch trading
Counter purchase
Licensing, franchising
Collaboration
Strategic alliances
Equity joint ventures

Additionally, discuss the following:

Motives, advantages, and disadvantages of each term above
Overall control issues and risks
If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?

Solution Summary

Define the following modes of entry into foreign markets:

Exporting
Countertrade
Switch trading
Counter purchase
Licensing, franchising
Collaboration
Strategic alliances
Equity joint ventures

Additionally, discuss the following:

Motives, advantages, and disadvantages of each term above
Overall control issues and risks
If you were an international clothing manufacturer who was looking to reduce costs and improve efficiencies, which do you think is the entry mode that promises the best success?