Proactive and Reactive Crisis Management

1. Why should an organization be concerned with both proactive and reactive crisis management?

2. Cite a recent example of an organization that used either a proactive or reactive PR campaign and explain how they handled the issue and whether or not you think the outcome was considered a success. Explain why.

Solution Summary

1. Why should an organization be concerned with both proactive and reactive crisis management?

2. Cite a recent example of an organization that used either a proactive or reactive PR campaign and explain how they handled the issue and whether or not you think the outcome was considered a success. Explain why.