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Identify your target audience for the P.R. Campaign-Riordan

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Riordan Manufacturing is a global plastics manufacturer employing 550 people with projected annual earnings of $46 million. The company is wholly owned by Riordan Industries, a Fortune 1000 enterprise with revenues in excess of $1 billion.
Its products include plastic beverage containers produced at its plant in Albany, Georgia, custom plastic parts produced at its plant in Pontiac, Michigan, and plastic fan parts produced at its facilities in Hangzhou, China. The company's research and development is done at the corporate headquarters in San Jose. Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers.

Approved Scenario choice:

Secondary project idea
4) An organization is moving one of its manufacturing facilities to another country to maximize labor cost reductions

I need some help in identify who my target audience for this campaign would be. I think it is the shareholders and the host country, can you please provide some guidance?

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Identify your target audience for the P.R. Campaign-Riordan

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There will be multiple target audience for the PR campaign of the company. First of all, the target audience will be the workforce and their families, labor unions and labor organizations who will oppose this move as this move will cause lay off in the domestic manufacturing ...

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  • BComm, University of Delhi
  • Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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