JC Penney

Please read the case provided in the link below (page 387), and then answer the two questions at the end of the page.

http://books.google.com/books?id=_yCe7fiQbokC&pg=PA387&lpg=PA387&dq=Compensation+Changes+at+JCPenney&source=bl&ots=vrN0CVeLB5&sig=zpYB84CXSSrTlL9CEEJt-TOb8Z8&hl=en&ei=bLqeTaCyBZGatweQ_amVAw&sa=X&oi=book_result&ct=result&resnum=3&ved=0CCoQ6AEwAg#v=onepage&q&f=false

1. How do the JC Penney changes reflect a total rewards approach?
2. Discuss why JC Penney's shift to a more performance-oriented compensation system had to be linked to market pricing.

Solution Summary

This solution discusses total reward programs.