Hiring an external research company
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Your presentation was very well received. Yet, having no previous work experience with moving into international markets, you think it might be best to contract with an external service to research international markets.
Consider and discuss the following:
- What are the key considerations in choosing such a partner?
- What would you expect of them?
- How would you go about finding such a partner and what would your selection criteria be?
- Is the marketing research process you have learned applicable in part or whole to this effort?
- Is it more cost effective to do the research yourself?
Please include your sources.
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This solution explains the process of hiring an external research company in 651 words. No references are used.
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The Market Research Agency Hiring: The Expectation From it and Selection Criteria to be Applied for Conducting Market Survey for an Excellent Coffee Brewing System Satisfying Need of a Beverage with Optimal Flavor and Aroma
The need of hiring external agency:
The task is to be done in independent way covering all aspects of marketing therefore it is advisable to hire external agency which can deal with all aspects of marketing of equipment. In house we have got only limited resources and the area to be covered will be large therefore we have to get external agency to do in-depth study. Efficacy of research is dependent on the quality of result it will produce and therefore it will be more cost effective.
The broad task before the company:
Here we have to find out what is the exact market of the equipment; further it is well recognized brand in the market and therefore the task before the company is to exploit the opportunity it has got due to ...
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