Explore BrainMass

Explore BrainMass

    Globalization Impact for products that have reached a decline stage in the US

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    How does globalization impact the development of a targeted marketing strategy? Consider the availability of new markets for products that may have reached maturity or a decline stage in the United States and cultural issues that impact acceptance of products in different cultures. Can you cite an example of a product positioned to different target audiences around the world? Why do you think they do it that way

    © BrainMass Inc. brainmass.com March 4, 2021, 8:50 pm ad1c9bdddf

    Solution Preview

    Globalization can have significant impacts on the development of a targeted marketing strategy. Consider the market for computers in recently developing countries like Ukraine and India. Computer technology is rapidly changing in the United States and the developed world - so much so that every other week there is something better to offer in a new laptop or computer than the week before. Within two years, ...

    Solution Summary

    250+ words explain the impact of globalization on targeted market strategies for selling failing US products internationally, with an example.