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    Four types of secondary-data sources

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    Seaward is a newly-formed television production company that is currently developing several new game shows for syndication. It needs to know about television viewing habits and trends. It believes it can use secondary data to learn all it needs to know before it tries to sell the ideas currently in development. Discuss the four types of secondary-data sources. Which ones will it be able to use? Which will not be very useful in this research project?

    Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 4-5, Pages 89-157.

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    Solution Preview

    Market research can be described as information gathered in order to better understand an industry, product, or potential clientele. There are two basic types of market research consisting of primary and secondary. Primary market research consists of specific information collected to answer specific questions. A few examples include user surveys, ...

    Solution Summary

    This discusses the four types of secondary-data sources.

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