Develop channel and pricing strategies for Dunkin Donuts Coffee
Not what you're looking for?
Channel and Pricing Strategies
The product that I chose is:
Dunkin Donuts Coffee (beverages) Vending Machine
Please make sure your work is not plagiarized and quoted.
Select a second country as the international market for your product. Your home country was selected in Week Two.
Develop channel and pricing strategies for your product launch, and include both your domestic and international markets.
Write a paper completing the following:
- Justify your choice of international market. The justification should employ specific data from research conducted.
o What is the sustainability of the market?
o What are the factors that influence your selected market?
- Trends
- Size of market
- Growth rate
- Profitability
- Select an appropriate channel strategy for both your domestic and international markets, and justify your selection.
- Include pricing strategies for entering both the domestic and international markets.
- Evaluate the implications of changing environmental factors on organizational choices for your selected country and international market. You must address the following factors:
o Government, political, or governing bodies
- Who are the major legal entities?
- How might they influence organizational choices?
- What are the risk factors?
o Economic
- What is the role of interest rates, exchange rates, and monetary or fiscal policies?
- How might the organization use these factors to avoid to risk?
o Innovation and technology
- What are the key innovations and technologies available to the organization?
- How might changing technologies be used to the organizationâ??s advantage?
o Social and demographic
- How might cultural diversity be used to add value to the organization?
- What skills might organizations need to implement the strategy?
- What are the costs involved in acquiring those skills?
Format your paper consistent with APA guidelines.
Purchase this Solution
Solution Summary
The expert develops channels and pricing strategies for Dunkin Donuts Coffees.
Solution Preview
Marketing Management
Dunkin Donuts Coffee (beverages) Vending Machine
In marketing, a country will always import a commodity which it does not produce locally or is only available in limited quantities. Countries which have large amounts of a product may trade with a country which is short of the same product hence resulting to income generation and satisfaction of each other's requirements. Channel and marketing strategies are considered important factors for an organization undertaking a business since it determines how a product may reach the customer within the market segment and at the same time determines the amount of sales that an organization may carry out within a specified time period and later increased revenue generation.
The United States is one among the countries which carry out coffee importation and would offer a good international market for the Dunkin Donuts Coffee (beverages) Vending machine. As the United States economy further entered into a recession back in the year 2009, the food service operators and the coffee marketers developed strategies that would aid them in moving on the different direction such as capitalizing on the fact that even upscale coffee could prove to be luxurious during these hard times (Coffee and Ready-to-Drink Coffee in the U.S.: The Market and Opportunities in Retail and Foodservice, 6th Edition, 2011).
During the recession period, several stores were forced to close down to provide a chance for them to re-evaluate their strategies that would facilitate more sales and growth. Starbucks coffee is considered as the major marketer of coffee marketers in the United States. As a result of the sky rocketed prices and an economy in recessions, most of the coffee customers were not willing to pay 3 to 4 dollars for a cup of coffee a day which resulted to the drop in sales and in the year 2009, a 5.9 percent drop in sales was experienced resulting to 9.7 billion dollar revenue (Starbucks U.S coffee market, n.d).
This company however resulted to a strategy such as shutting down some number of underperforming stores which would result to a reduction of about 1000 positions within its structure and at the same time expand the beverages and food items which was available in the menu (Starbucks U.S coffee market, n.d).
There are several factors which influence the coffee market in the United States such as the changes in economy, the quantity of coffee stock available in the market and the ...
Purchase this Solution
Free BrainMass Quizzes
Income Streams
In our ever changing world, developing secondary income streams is becoming more important. This quiz provides a brief overview of income sources.
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Social Media: Pinterest
This quiz introduces basic concepts of Pinterest social media
Basic Social Media Concepts
The quiz will test your knowledge on basic social media concepts.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.