Promotion and Price
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Vacations
Fitness/Exercise products
Gay men or women
Black women aged 18-30
1. Explain what you think would be an appropriate promotions strategy for the groups listed above. In doing so compare and contrast the two promotions strategies explaining why you think they would be similar or different.
Pricing Methods:
Non-lethal Personal security products
Fitness/Exercise Products
Gay Men or Women
Handgun owners
2. Explain what you think would be the most appropriate pricing method for the groups listed above and why. In doing so compare and contrast the two pricing methods explaining why you think they would be similar or different.
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Solution Summary
Promotion and price for fitness and exercise products is examined. The promotion strategies for the groups listed above are determined.
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I have outlined some ideas on promotions and pricing based on the information provided. It will be up to you to narrow down the choices to two and then use these ideas as the basis of why and the contrast/comparison.
Vacations - These promotions should be based on the activities and surrounding areas of the vacation spot. Promoting the basic and the extravagant will encourage those of all levels of income to investigate and possibly vacation in the area. Disney does this by promoting the most common Disney activities with characters and with all levels of accommodations for all types of people and incomes. They also provide packages that encourage people to try different things and still get the same "Disney" vacation with characters, adventures, and fun.
Fitness/Exercise products - these should be targeted based on the equipment and type of person who needs or would use the equipment. The quality of the outcomes is as important as the equipment itself, therefore promoting outcomes, and how it can affect the person and their health is important. There are often vanity issues that can be promoted as well. Ease of use and ease of getting fit should be part of the message. While ...
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