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Factors Influencing Purchasing Decisions

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Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will impact your companies marketing strategy.
The company is 1-800flower.com.
This is a sample paper before the final, and I am confused on what this part means.

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588 words; 4 references; organizational buyers and consumers and how some factors affect their purchasing decisions

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Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions.

? Consumers looking for a broad selection of quality gifts will find a seamless and speedy online shopping experience and multiple options on how to choose and buy with the store's wide array of choices on flowers and gift suggestions. It features different categories to search from. You can sort out by price, sentiments, everyday celebrations and in season to find just the right flowers and plants. In addition, there are also other gift items such as toys, jewelry and watches. Online chat help is also provided for prompt reply to inquiries and for better customer satisfaction.
? The site has more than 100 stores, very accessible for customers who don't do online shopping. The stores are open seven days a week, with early and late ...

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