Review the case study of Ericsson's negotiations with the Chinese telecommunications organizations. Drawing on the topics and theories write a report that describes what Ericsson did that was effective and what it did that was ineffective in its approach to cross-cultural management. In explaining your answer, make specific reference to at least two of the following cultural dimensions: communication, ethics, relationships, marketing, human resource management, and cultural characteristics (using any of the models that you have studied) specific to the Swedish or Chinese culture.
Ghauri, P. & Fang, T. (1999) The Chinese business negotiation process: a socio-cultural analysis.
Hamilton, J., Knouse, S. & Hill, V. (2009) Google in China: a manager-friendly heuristic model for resolving cross-cultural ethical conflicts, Journal of Business Ethics, 86 (2), pp.143 - 157
Mead, R. & Andrews, T.G. (2009) International management. 4th ed. Chichester, England: John Wiley & Sons.
Chapter 10, "Informal Systems".
And chapter 24, "Ethics and Corporate Responsibility."
This solution provides an essay framework for responding to the Google in China case in approximately 1000 words. This solution discusses the cross cultural management by Ericsson with Chinese telecommunication companies and defines effective and ineffective activities of Ericsson in its approach to cross culture management.