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Ethics, Diversity, and Social Responsibility

•What impact, if any, has the diversity of Johnson & Johnson's stakeholders had on Johnson & Johnson's operations and decision making?

•Which of following is more compatible with the Johnson & Johnson credo: 1) a short-term focus on profit, or 2) a long-term focus on profit?

•Does their credo need to be changed now, or do you see it needing to evolve over time? Why?

•Have the ethics of Johnson & Johnson's managers positively impacted their shareholders and society in general?

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•What impact, if any, has the diversity of Johnson & Johnson's stakeholders had on Johnson & Johnson's operations and decision making?

According to Johnson & Johnson's 2009 Sustainability Report, stakeholder engagement is important to its decision-making process. The company engages its stakeholders "on health and health care, business and the economy, and social and environmental issues... In 2009, we increased our efforts to gather information from and engage in more meaningful ways with our stakeholders." Johnson & Johnson has shareholders all over the world, which makes them quite a diverse group and has been prioritized in the company's credo.

•Which of following is more compatible with the Johnson & Johnson credo: 1) a short-term focus on profit, or 2) a long-term focus ...

Solution Summary

The ethics, diversity and social responsibility for Johnson and Johnson are provided.

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