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Ethics and Public Relations

Discuss ethical implications related to public relations issues. Thank you.

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"Public relations is the management function that identifies, establishes and maintains mutually beneficial relationships between an organization and various publics on whom its success or failure depends"
(Effective Public Relations by S. Cutlip , A. Center, and G. Broom)

Public relations people work for businesses, government agencies, professional and trade associations, nonprofit charities, schools and universities, hospitals, hotels, and many more. They work for large and small organizations. Many public relations people work entirely within their own country; others practice their profession on a global basis.

Organizational function includes the monitoring of attitudes of the organization's publics and distributes information and communication to build goodwill. It includes:

a. Communications management
b. Relationship management
c. Media Relations
d. Publicity
e. Marketing communications

It helps in assisting launch of new products, repositioning a mature product, building interest in a product category, influencing specific target groups, building credibility, stimulating the sales force and dealer, reducing promotion costs.
Management function:

PR is not just a means to get the name of the organization known, or to get ...

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