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supplier-oriented

Dell and Cisco represent a supplier-oriented market place. Explain how Dell and Cisco represent a supplier oriented market place and their impact on how companies shop for computer and network gear.

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In a supplier oriented marketplace, few sellers deal with many buyers. Supplier-Oriented Marketplaces offer a group of customers a wide spectrum of products and services and also support them in their own business. Furthermore, there are large potentials through customer communities, individualized products and direct customer-relationships.

By using Supplier-Oriented Marketplaces, suppliers are offered new types of market channels in marketing and distribution. Products can be sold directly to the customer without using intermediaries. According to Turban, Lee, King and Chung, the cultivation of customer relationships is also possible. Most manufacturer-driven electronic stores use this form of marketplace.

Dell and Cisco are perfect examples of this model. Dell sells its products directly to its customers, both ...

Solution Summary

Dell and Cisco represent a supplier-oriented market place. Explain how Dell and Cisco represent a supplier oriented market place and their impact on how companies shop for computer and network gear.

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