Purchase Solution

Do you believe that Lanier Company continued to be successful?

Not what you're looking for?

Ask Custom Question

Lanier Company Home Page www.lanier.com

Do you believe that Lanier Company continued to be successful? Why or Why not?

Purchase this Solution

Solution Summary

The following posting discusses Lanier company's success. About 600 words, no references.

Solution Preview

Yes, I believe that Lanier Company continued to be successful for its direct customers link, strong customer orientation, solid technology support, developed customer care and providing customer solution taking into account their convenience, reducing cost & providing excellent quality.

Following are salient points for its success:
? Customer base ? Lanier has a strong base of Fortune 1000 customers
? Nationwide distribution strength ? Lanier has over 350 U.S. locations.
? Ability to be close to the customer ? For the most part, Lanier's distribution is direct.
? Customer care program ? Called Customer Vision, its total focus is to see Lanier through the eyes of the customer.
? Major account strength ? Implementation is through the company-owned branches.
? IT strengths ? Knowing that digital is the way of the future and being able to leverage the digital infrastructure built for other businesses, Lanier has built competencies in this area.
? Global reach ...

Purchase this Solution


Free BrainMass Quizzes
Organizational Leadership Quiz

This quiz prepares a person to do well when it comes to studying organizational leadership in their studies.

Situational Leadership

This quiz will help you better understand Situational Leadership and its theories.

Lean your Process

This quiz will help you understand the basic concepts of Lean.

Basic Social Media Concepts

The quiz will test your knowledge on basic social media concepts.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)