I have a course project which I have chosen Columbia (www.columbia.com) as the company and backpacks as the the product.
1) A detailed description of the company (Columbia) and
2) Resources that can be used in the marketing analysis.
I have a course project which I have chosen Columbia (www.columbia.com) as the company and backpacks as the product.
1) A detailed description of the company (Columbia)
The Company is Columbia Sportswear Company. It has specialized in designing, marketing and distribution of active outdoor apparel. The company has developed an international reputation for innovation, quality, and durability. The company has divided the outdoor activities into six categories namely winter, water, trail, travel, fishing /hunting, and golf. The company believes in corporate responsibility and stakeholder input is considered an important input to continuous improvement of the company. Columbia Sportswear has featured on CNBC in a film called HERproject in which the need for health education for female factory workers is highlighted. The company believes in giving back to its community, reducing environmental impact and for promoting responsibility. Columbia Sportswear has partners with several nonprofit organizations like the American Hiking Society, ...
This answer offers cogent arguments relating to Columbia's backpacks