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What are the similarities and differences between "brick and mortar" and eBusiness marketing?

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Solution Summary

This solution compares "brick and mortar" and eBusiness marketing.

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The basic marketing principles with respect to the 4 P's, price, product, promotion and place applies to both the businesses, however significant differences exist in their scope, definition and application. Both brick and mortar businesses as well as ebusinesses have to incorporate pricing objectives as per their corporate strategy and product/service positioning. Further, ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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