What are the similarities and differences between "brick and mortar" and eBusiness marketing?
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Cannot obtain information on the Internet without running into viruses. Can you please help define the differences in Brick in Mortar vs. EBusiness marketing?
Question is: What are the similarities and differences between "brick and mortar" and eBusiness marketing?
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What are the similarities and differences between "brick and mortar" and eBusiness marketing?
Brick and mortar marketing is simply a traditional type marketing that deals with its customers face-to-face in an office or store that the business owns or rents. On the other hand eBusiness refers to a broader scope of electronically-enabled activities, including B2C and B2P activities. eBusiness marketing usually have lower costs and greater flexibility than brick-and-mortar operations.
Differences:
1. Low costs and profitability:
eBusiness marketing is generally cost-effective, and if done properly, can help build brand awareness and loyalty. They can be more profitable than the brick-and-mortar corporations in the ...
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