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build trust among customers

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E-businesses often are challenged to create trust among their customers. People don't like to send money to strangers they never see. Read this article:
Mangiaracina, R., and Perego, A. (2009) Payment systems in the B2C eCommerce: Are they a barrier for the online customer? Journal of Internet Banking and Commerce, 14(3), 1-16. Retreived on Feb 22, 2012 from http://proquest.umi.com/pqdweb?did=1951884011&sid=6&Fmt=3&clientId=29440&RQT=309&VName=PQD

You have been retained as a consultant to Elsa Entrepreneur. She will be selling downloadable information products designed to help people get out of debt as well as some one-to-one financial consulting services.

Your assignment: As consultant, come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on his expertise; and (b) collect revenue. Make references to articles in the Background and elsewhere.

Consultants cannot be wishy-washy. They must write clearly and justify their opinions. Elsa is paying you $250 an hour. She doesn't want to waste time reading extraneous material in the report. She doesn't want a rehash of facts. She wants analysis and critical thinking. She has asked you to follow academic style in citing references

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The first step in building trust among customers is to provide secure platform to customers for completing the payment transaction. As we know that consumers are afraid of using credit cards and bank account information on the internet as online frauds are increasing day by day, it is extremely important that Elsa's website should deploy the latest transaction security technology over its website to ensure peace of mind and highest level of security for customers looking to purchase the information on the website. The company should not only use such security tools like encryption software, but also display all information about the security and privacy policy and use of technology on its website, so that ...

Solution Summary

As consultant, come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on his expertise; and (b) collect revenue. Make references to articles in the Background and elsewhere.

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Organizational theory: EBay's global strategies, core competencies

The Research Paper must include a cover page and references. APA format, please use at least five professional references and may include internet sources, books, and professional journals or resources related to the profession.

References used for previous research.

Choglan, K., Pauley, T. &Scott, P. (2005).eBay Company Analysis. Retrieved August 2, 2010, from http://oak.cats.ohiou.edu/~kc255602/esp/ebay2ndassign.doc

Daniels, J. D. Radebaugh, L. H. Sullivan, D. P. (2002). The Strategy of International business. Retrieved August 2, 2010, http://www.buec.udel.edu/sullivad/IBEO_DRS_11_12_13/DRS%20IBEO%2012/12th%20Edition%20Chapter%20Revision%20Materials/Chapter%2011/Chapter%20Master/Chapter%20Eleven%20%20The%20Strategy%20of%20International%20Business%20%20%20PCP.doc

Haberberg, A. & Rieple, A. (2008). Strategic Management: Theory and Application . United States : Oxford University Press.

Marshak, D. S. eBay creates technology Architecture for the future. Retrieved August 2, 2010, from http://www.sun.com/service/about/success/recent/Sun_eBay6-2_forWeb.pdf

The Strategy of International business. Retrieved August 2, 2010, from http://webenhanced.lbcc.edu/ibuslh/ibus1lh/downloads/11Strategy15Organization.ppt

Research Paper outline

I. In this paper we are going to take a look at EBay's global strategies and how they relate to the core competencies. Furthermore we will discuss how the company boosts its worth in the online market.

A. Strategies for global online marketing
1.) Virtual Value Chain
2.) Building relationships online with integrity.
3.) Innovative use of all technology

B. In this case study the researcher will uncover how eBay has positioned itself to have the highest market value in the industry through its use of strategies, dynamics and competencies specific to global online marketing.
1.) EBay retained their high market value by providing reliable and innovative ways to fulfill the customer's needs via internet.
2.) Captures the customers' attention because of creative ideas in technology.
3.) The customer relationship was established when customers saw that EBay used the H.I.T (honesty, integrity, transparency) factor.

II. First and foremost the high market value was obtained by many different strategic approaches.

A. The reputation was boosted because the company supplied what the customer demanded.
1.) Joined with PayPal to make transactions as smooth and secure as possible.
2.) Expanded the user's base by increasing the products of high value.
3.) Formulated a feedback system to fulfill the needs of the customer's.

B. These measures are advertised by the organization, which helps build the trust within the user and the customers.

C. Although the strategies helped the company gain more clients Mr. Pierre Omidyar, felt that it wasn't enough so he went the extra mile.

III. The value chain captured the customers easily across the world because eBay allows them to conduct secure business transactions via internet.

A. With that being said, eBay established trust with the customers when it provided valuable information and created an easy way of payment.
1.) Joined with PayPal to make transactions secure and smooth as possible.
2.) Shared information with the customers and created new ways of availing low transaction cost between the buyer and seller.
3.) Has to decentralize the configuration for currencies and languages as they vary from country to country.

B.) Furthermore it also has to coordinate the technologies as they are centralized.

IV. When conducting business online many people want to know that everything that transpires is truthful and secure. For example, you purchase a projector online in which you think is in good condition. When you receive it, it will not function properly. What do you do?

A. For this reason, eBay has made sure that all of the items listed are legit and guaranteed to live up to your expectations.
1.) Everything posted on the market is copyrighted and guaranteed.
2.) There are policies in place to assure that if something ever occurs, you have your rights.
3.) Disclaimers are in full effect, because each country has different rules and regulations.

V. In conclusion, eBay has faced many challenges but through it all the company managed to be a success. Moreover, it set the bar for other online markets, because of its unique design and its strong relationship with the customers.
A. In this case study the researcher will uncover how eBay has positioned itself to have the highest market value in the industry through its use of strategies, dynamics and competencies specific to global online marketing.

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