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E-businesses often are challenged to create trust among their customers. People don't like to send money to strangers they never see. Read this article:
Mangiaracina, R., and Perego, A. (2009) Payment systems in the B2C eCommerce: Are they a barrier for the online customer? Journal of Internet Banking and Commerce, 14(3), 1-16. Retrieved on Feb 22, 2012 from http://proquest.umi.com/pqdweb?did=1951884011&sid=6&Fmt=3&clientId=29440&RQT=309&VName=PQD

You have been retained as a consultant to Elsa Entrepreneur. She will be selling downloadable information products designed to help people get out of debt as well as some one-to-one financial consulting services.

Your assignment: As consultant, come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on his expertise; and (b) collect revenue. Make references to articles in the Background and elsewhere.

Consultants cannot be wishy-washy. They must write clearly and justify their opinions. Elsa is paying you $250 an hour. She doesn't want to waste time reading extraneous material in the report. She doesn't want a rehash of facts. She wants analysis and critical thinking. She has asked you to follow academic style in citing references

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Solution Summary

As consultant, come up with a plan for Elsa Entrepreneur to (a) build trust among customers, so they believe they can rely on his expertise; and (b) collect revenue. Make references to articles in the Background and elsewhere.

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The first step in building trust among customers is to provide secure platform to customers for completing the payment transaction. As we know that consumers are afraid of using credit cards and bank account information on the internet as online frauds are increasing day by day, it is extremely important that Elsa's website should deploy the latest transaction security technology over its website to ensure peace of mind and highest level of security for customers looking to purchase the information on the website. The company should not only use such security tools like encryption software, but also display all information about the security and privacy policy and use of technology on its website, so that ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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