Please answer the following:
1. How do business-to-business sales communications differ from selling to individuals?
2. In dynamic pricing, each individual might pay a different price for a product or service. Is this fair? Why or why not? How may communication techniques can be used to overcome any issues this may cause?
This solution provides a 750 word response which differentiates business-to-business communications from selling to individuals. It also explains dynamic pricing and its issues. Four references are included at the end of this response for further research.