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Distribution and Market Analysis

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I would like your expert feedback regarding distribution strategy and market analysis. Please provide information regarding what distribution strategies and market analysis are and why they are important.

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I would like your expert feedback regarding distribution strategy and market analysis. Please provide information regarding what distribution strategies and market analysis are and why they are important.

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Distribution Strategy:

Distribution strategy is figuring out the best way to get your product to your customer. To do this, the strategy involves several variables: The existing distribution channels for your type of product; the cost of setting up your own network for your product; the regulatory environment governing your type of product; and the cost of inventory and how this changes with the different distribution strategies. Of course, distribution strategy is intertwined with every other part of the marketing mix--your distribution strategy should be consistent with the price you choose, the product you have, and the promotion you do. And most important of all, your distribution strategy should be consistent with the most important rule of marketing: Knowing your client. If you know your client, you can usually figure out the best way of getting your product to them.

Source:
sciencecareers.sciencemag.org/.../marketing_ i_distribution_strategy_part_xiv_of_learnin_s_from_my_mba_series

One of the most important things to be kept in mind while chosing the distribution strategy is that it should be consistent with other elements of the marketing mix, ie, Price, promotion and product. For example, let's say that a garment manufacturer launches a product for very high end and rich customers and reinforces his strategy via premium pricing and high product quality and exclusive features, then the chosen distribution strategy should be such that it supports the overall ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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