Difference between core beliefs and secondary beliefs
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Distinguish between core beliefs and secondary beliefs. How are the concepts important to marketers? What do marketers gain from this distinction?
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214.
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Solution Summary
The difference between core beliefs and secondary beliefs are explored in the context of contemporary marketing.
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STEP 1
Core beliefs are fundamental tenets a person holds about the environment, technology, commitment, leadership, decision-making and growth. These are sometimes called Fundamental Beliefs.
Secondary beliefs are relatively narrow in scope and address, the seriousness and causes of problems in a specific context. The ...
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