Define public relations in 1000 words; include three different sources such as Public Relations Society of America, text books etc.
Compare and contrast these definitions.
Why are there so many definitions of PR?
For all the definitions of public relations, the root of the reason for that type of business being in existence comes down to profits. Truth is, most everything about business comes down to profits, and that's why we like capitalism in this country. Profits are spurred by the successful sale of the company products, and when considered on a national or global scale, the services of some aspects of public relations are necessary to marketing efforts.
A local business in a limited market may be able to rely on word-of-mouth advertising and in fact, there are many types of companies who use that methodology. Examples include doctors, accountants, engineers, specialty shops, and local other products (fresh fish at the coast, for example), but once demand begins to spread out geographically, some of the functions of a PR firm should be considered.
A rather abstract definition is "Public relations helps an organization and its publics adapt mutually to each other." In this definition, the essential functions of research, planning, communications dialogue and evaluation are implied." http://www.prsa.org/_Resources/Profession/index.asp?ident=prof1
Because the methods of distribution of information about a company could involve many types of transmission, the concepts of a public relations firm are numerous. "Public relations involves:
The essay provided discusses several definitions of public relations, what a public relations company does, and how their services can impact corporate America. Included are a number of examples of highly successful public relations efforts we all recognize.
The cited solution goes on to define the types of services a PR firm can provide including the types of talent needed inside the firm, and the contributions to our capitalistic society as a result of their efforts and products.