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Customer service managment and relationship marketing

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Your first task is to explain your role and the concept of marketing to the rest of the management and sales staff. Bring your challenge and your ideas on marketing for IPT and your ideas on the role of a marketer

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I would like to firstly define marketing.

- this is a tough one, since I am a market researcher by profession, I understand how formal and far fetched "marketing" is.
- My definition of marketing is: a team of creative individuals who work to promote and advertise the product to place it firstly in the mind of consumers.
- The problem with this is that marketing in theory contains these following activities also known as the 4-Ps
- Developing the product
- Pricing the product
- Promoting the product
- Deciding what people to sell the product to

One formal definition from the American Marketing Association is:
An organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders.


Philip Kotler (marketing genius and author of many text books) states: http://www.learnmarketing.net/marketing.htm

Marketing is human activity directed at satisfying needs and wants through exchange processes.

Based on these definitions, explain the importance of marketing in organizational ...

Solution Summary

This posting will look at three ways that marketing plays a role in consumer purchasing behaviors. It also looks at the importance of relationship and customer management.