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channel management decisions

Using Sylvan Learning Centers as a model, analyze the impact of channel management decisions from a marketing perspective. Select appropriate distribution channels for this teaching service and address costs in terms of placement, shipping (if applicable), and middlemen.

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For Sylvan Learning Center and the proposed venture to step into tutoring services for children with disabilities or special needs, the channel management decisions are as important as it would be for marketing decision of any other company.

Especially for this venture, channel management decisions are critical because there is already a shortage of such services for such kids throughout the country and Sylvan really needs to take channel management decisions with care to ensure that its services reach all parts of the country and provide benefits to maximum number of such kids throughout the nation.

Further, since this is a very niche service whose target market may not be in large numbers at one location and geographically dispersed throughout the country, Sylvan will need to ...

Solution Summary

Using Sylvan Learning Centers as a model, analyze the impact of channel management decisions from a marketing perspective. Select appropriate distribution channels for this teaching service and address costs in terms of placement, shipping (if applicable), and middlemen.

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