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Tangibility Intangibility Continuum

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I'd like you give an example of the the services that you consider, and /or purchase. Note where you think each service falls on the tangibility.intangibility continuum. Make note of the decision making processes you went through, and the outcomes. Lastly, make note on the quality of the service delivery, and your satisfaction with the entire experience!

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Solution Summary

This is a description and examples of some services and where they fall along the tangibility intangibility continuum.

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Some examples of services that I purchase are live theatre performances and auto insurance. I cannot touch, hold or take a live theatre performance home to consume it thus it belongs in the intangibility continuum.

I choose live performances based on the recommendations of friends, family and theater critics. I went to see a Broadway production of Miss Saigon. At first this performance was recommended to me by my older family members, so I was a bit skeptical as to whether I ...

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