SMART objectives
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1.State your objectives for the short term (one year). This will also include a Mission Statement. Remember that objectives need to be quantifiable. You can use the SMART acronym-simple, measurable, attainable, realistic, and timed---in formulating your objectives.
2.State the features of your product and include information on how it is innovative or can be differentiated from other like offerings.
I need help with the above questions. I am trying to put my idea together. I need a few examples on how to go about this. My product is below.
The idea which I will be presenting will be about a new startup which plans to manufacture and distribute portable and mobile baby changing tables that can conveniently be installed in your vehicles such as SUV's. The main benefit of this product is that it helps the parents of newly born and very small kids to conveniently change diapers while being outside their homes such as in markets and other public areas. It avoids the need to use unhygenic public restrooms and the inconvenience to wait outside such busy public restrooms. I plan to target parents of newly born and small kids throughout the United States who usually spend lots of time with their kids outside their homes and are looking for solutions to better manage this problem.
I plan to market and distribute this product via a set of online as well as traditional methods of marketing as distribution. The product is a unique concept and the company will definately have a first mover advantage in this niche segment.
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SMART objectives
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1.State your objectives for the short term (one year). This will also include a Mission Statement. Remember that objectives need to be quantifiable. You can use the SMART acronym-simple, measurable, attainable, realistic, and timed---in formulating your objectives.
A possible short term objective for the new startup in the first year of operation will be:
To make the brand and product visible by capturing shelf space in leading departmental/chain stores in 50 largest cities of the United States. The main objective for any company which is launching such a unique product for a niche segment in its initial year of operation to make the product "visible" among its target market and create an awareness about the existence of such ...
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