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ToolsCorp Corporation

ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is located it in Tennessee. As members of the senior management team of ToolsCorp Corporation, your group has been asked to prepare a neat and organized report for the Strategic Officers Steering Committee (SOS-C) of ToolsCorp Corporation. The purpose of this paper is to obtain permission from them to go forward with the next step (developing a full-blown business plan) for ToolsCorp's strategic initiative to break into the global marketplace.
Background Information
ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this course, it is located it in Tennessee. It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers. They have sale papers inserted in every Wednesday and Sunday paper. Although they have a thriving business in the United States and Canada, ToolsCorp is trying to break into the global marketplace.

Location and ideas

We should expand into Japan due to our products we manufacture.

That for our 1 year plan we will open up a new manufacturing plant in Japan.

5 year plan expand a Internet market and look into China for expansion.

10 year plan diversifying into technology and a charging station for power tools at major stores.

• An outline of the business plan to be developed for ToolsCorp's strategic initiative
• A preliminary market analysis
• The additional material that your group considers necessary to support the case for going forward with ToolsCorp's global strategic initiative (This is not optional, you must input additional material.)

Solution Preview

• An outline of the business plan to be developed for ToolsCorp's strategic initiative

The business plan for the ToolsCorp's strategic initiative of expanding into Japanese market as well as future expansion plans calls for extensive analysis of the external and internal environment of the organization in order to identify key strengths and weaknesses of the organization, as well as identify the opportunities and threats faced by the company, such as competitive threats, growth opportunities in Japanese tool market, internet marketing opportunities, opportunities in emerging markets such as India and China, etc. Further, the environmental analysis will also help in identify country specific risks such as political, social, culture, financial and legal risks.

Based on the analysis, the business plan will ...

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