Comparison of Likert and Thurstone type of survey questions
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Contrast and compare a Likert and Thurstone type question and provide an example for each.
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Solution Summary
This solution compares and gives examples of Likert and Thurstone type of questions. The type questions are provided an example for each.
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Likert scale
The Likert Scale is an ordered, one-dimensional scale from which respondents choose one option that best aligns with their view.
There are typically between four and seven options. Five is very common (see arguments about this below).
All options usually have labels, although sometimes only a few are offered and the others are implied.
A common form is an assertion, with which the person may agree or disagree to varying degrees.
In scoring, numbers are usually assigned to each option (such as 1 to 5).
Example:
5-point traditional Likert scale:
I like going to Chinese restaurants
[ ] Strongly agree
[ ] Tend to agree
[ ] Neither agree nor disagree
[ ] Tend to disagree
[ ] Strongly disagree
5-point Likert-type scale, not all labeled:
When I think ...
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