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Benetton's control systems

With regard to the attached article (which can be found at the following link http://www.businessweek.com/magazine/content/11_12/b4220021488483.htm) and Chapter 8 of the textbook, Essentials of Contemporary Management by Gareth Jones, I am looking for help in analyzing the following:

1) In what ways did Benetton's use of its control systems result in declining performance?

2) Specifically, what were the control systems and how did they add to the issue?

3) How did Benetton's competitors use their control systems to gain a competitive advantage?

4) Who were the competitors and what were the control systems they used that were more beneficial?

5) What kinds of changes has Benetton made to its control systems?

6) Have the changes Benetton made gone far enough or should they do more and, if so, what else might they do and how will that help?

7) Will the changes to the control systems that they have made be enough to increase its performance or ensure the company's survival? Why or why not?

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1) In what ways did Benetton's use of its control systems result in declining performance?

Benetton's use of its control systems made them inflexible in their ability to change their merchandise quickly. Benetton's existing control systems were outdated, did not gave them complete control over the entire value chain and made them inflexible and inefficient in their operations.

2) Specifically, what were the control systems and how did they add to the issue?

Benetton kept a tight control over their designing process. The company made its own designs. Hence, the company was unable to master fast fashion as compared to its competitors and was unable to roll out new designs as per current fashion trends quickly. The control systems only focused on the design part and were not extensive enough to control the entire value chain from design to retail. The control systems were not put in the right place to yield better results. Benetton did not had any control over the retail which prevented them to ...

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