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What is it called when some one makes it illegal to say a certain phrase?

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What is it called when some one makes it illegal to say a certain phrase? Like the boxing announcer who says "lets get ready to rumble" or Paris Hilton saying "that's hot" I heard that no one else are allowed to say these sayings. Can people really sue another one for saying their sayings and if they can on what grounds can they due another person?

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That is called a Trademark. A trademark is a word, phrase, symbol or ...

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