Marketing and Management

Please use the attachment file to give you details about the company XYZ.

XYZ Construction, Inc. performs horizontal construction work including roads, airfields, and bridges. The company's headquarters is in Denver Colorado and has 16 field offices located in 11 states. The workforce includes heavy and light equipment operators, civil engineers, and project managers along with an administrative staff in the headquarters facility with support staff in each of the 16 field offices. The company has 2,300 year-round employees and will surge to an average of 4,500 employees during peak construction periods.

Currently, XYZ Construction, Inc. is a privately owned company that began as a family business in the 1950s. The present owners have decided that it is time to transform the business from one of private ownership to public ownership and plans for its Initial Public Offering (IPO) in 12 months. To help facilitate the transition over the next 12 months, the company owners have hired you, a private consultant, to help them compile and analyze key business information needed for the IPO event. Your job is to help the business owners better understand the marketing, management, business ethics, global dimensions, accounting, financial, economic, legal, information management, research, leadership, and business integration aspects of the company.

For this first assignment your requirement is to describe, discuss, and analyze the key business environment considerations for this new manufacturing plant. Specifically, the owners of XYZ Construction want you to give them an overview presentation regarding service marketing so that they can expand operations nationally and internationally. They also want information regarding management of the business including workforce hiring processes, operations management, labor relations (hourly employees belong to a union), and organizational design.

Analyze the key business environment considerations as required for the owners of XYZ Construction, Inc.

Analyze the following key business environment considerations relative to this construction company:

Options for marketing strategies for the company's services. Currently, the company relies exclusively upon state and federal government contracts; however, the owners would like some information on how to expand into other markets, perhaps residential and private construction areas in order to diversify their operations.

Project management considerations in order to improve cost effectiveness during large and small scale projects.
Strategies to reduce the annual turnover rate from 20% to 10% through improved workforce management practices and better labor relations.


Solution Summary

An analysis of the key business environment considerations required for the owners of the company is included in Word and PowerPoint form.