Purchase Solution

Marketing: Creating Need or Want or Information?

Not what you're looking for?

Ask Custom Question

A) What are a few campaigns that you've seen recently that you felt were particularly creative and effective? What campaigns have you explored that achieved the desired outcome for the initiative?

B) Do you feel that marketing creates need or want for a product? Or, does marketing inform consumers in order to satisfy an existing need or want?

C) Do you think marketing is a way of creating materialistic individuals

Purchase this Solution

Solution Summary

This solution discusses a few campaigns that were particularly creative and effective and the campaigns that achieved the desired outcome for the initiative. It also discusses if marketing creates need or want for a product or if marketing informs consumers in order to satisfy an existing need or want. Finally, it describes if marketing is a way of creating materialistic individuals. Examples are given.

Solution Preview

A) What are a few campaigns that you've seen recently that you felt were particularly creative and effective? What campaigns have you explored that achieved the desired outcome for the initiative?

Great campaigns lately include the following:

Tidy cats "nomorepu" (http://nomorepu.com/#!/) in which the company is featuring subway boards, a mobile pu patrol, Life Stinks videos which get the consumers involved in the unlikely product of cat litter. It is too early to judge sales figures, however, chatter on websites, blogs, and social media are up as a result of the campaign.

Run Towards the Chaos (http://www.marines.mil/unit/mcrc/Pages/TowardtheSoundsofChaos.aspx#.T8ldVY6SlZE ) from the United States Marine Corps, which shows the few, and the proud moving towards danger. It showcases equipment, bravery, and dynamic action. The campaign ...

Solution provided by:
Education
  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
Recent Feedback
  • "Thk u"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
  • "Thank you!:)"
Purchase this Solution


Free BrainMass Quizzes
Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Employee Orientation

Test your knowledge of employee orientation with this fun and informative quiz. This quiz is meant for beginner and advanced students as well as professionals already working in the HR field.

IPOs

This Quiz is compiled of questions that pertain to IPOs (Initial Public Offerings)

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

Production and cost theory

Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.