How would the research of John Naisbitt and Faith Popcorn be useful for Fireside Recordings, a producer and marketer of books on tape, to use when developing its marketing program or are they good for fireside reading?
Kotler, P. (2003). Marketing Management, 11/E. Prentice Hall. Chapters 6-7, Pages 158-214. (Level MBA)
Faith Popcorn is a non-fiction writer who has achieved notoriety as a 'trend expert and marketing futurist' on the other hand John Niasbitt has written international bestsellers like the Mega trends, Reinventing the Corporation and High Tech/ High Touch.
In my opinion, the ...
John Naisbitt and Faith Popcorn's writings are explored and their relevance to the Fireside Recordings is discussed.