Integrated Marketing Communications Plan and Presentation
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Develop an IMC Plan based on the AdSim product.
Tactical plan
Branding
Objectives
Goals
Plans
Budget allocation
Quantifiable and non-quantifiable tools
Advertising
Objectives
Goals
Plan
Budget allocation
Media selection
Sales
Objectives
Goals
Plan
Budget allocation
PR
Objectives
Goals
Plan
Budget allocation
PR activities
o Promotions
o Objectives
o Goals
o Plan
o Budget allocation
o Promotion tools.
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The solution provides an integrated marketing communications plan and presentation.
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Integrated Marketing Communications Plan for AdSim: Digital Camera
Introduction
Integrated marketing communication plan for AdSim Digital Camera would includes all the aspects of the marketing like advertising, direct marketing, sales promotion, pricing strategy, etc. (Kotler, 2002). In order to position the AdSim Digital Camera, the integrated marketing communications plan is as followed:
Tactic Plan
Branding:
Objectives: The main objective of branding for digital camera is to develop a strong image of the company's product in the eyes of the customers (O'Guinn, Allen & Semenik, 2008).
Goal: The branding is important in the IMC plan to attract the consumers and develop long term relations with them. The goal of branding for digital camera is to improve the communication tactic and manage living standard of the consumers (Debelak, 2000).
Plans: In order to achieve the objective and goal of branding the plan would as followed:
Positioning statement: 'Carry technology in your pocket', 'AdSim Digital Camera: A way to Click Natural Photos', etc.
Tone and Style: The positioning statement should be communicated with some art and tone to improve branding of the camera, for instance, a brand ambassador is clicking the picture by Digital Camera and communicating the statement (Borders, 2006).
Budget Allocation: the budget would be based on market research, branding, changing needs of consumers, promotional tools, employees, maintenance, etc. (Bly & Bly, 2010). 20% of IMC budget would be the budget for branding.
Quantifiable and non-quantifiable tools: Quantifiable tools would include the evaluation of income, age, demands, and living standard of the consumers. Non-quantifiable tools are emotions, traditional values, ancestors' perception, customs, ...
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