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Effective PR Strategies/Optimal Use of Technology in PR

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A) What are some effective PR strategies and tactics that are often executed? How do PR strategies fit with overall marketing campaigns?

C) How would you recommend the effective and optimal use of technology in a public relations strategy?

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Solution Summary

This solution discusses effective PR strategies and tactics that are often executed and how PR strategies fit with overall marketing campaigns. It also gives recomendations forthe effective and optimal use of technology in a public relations strategy.

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A) What are some effective PR strategies and tactics that are often executed? How do PR strategies fit with overall marketing campaigns?

An effective PR strategy and tactic includes making news with a product, so that the product is introduced as part of the news cycle. An example of this would be when Apple has a keynote address and announces its' new products, creating instant buzz. Companies can also send press releases to news sources as well as to influencers in the industry and community. Another effective strategy is to make ...

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  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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