Pepsi Environmental Factors

Find an article published within the last two years that offers an industry forecast of global business conditions for an organization with which you are familiar. The organization must be one that makes both global and domestic marketing decisions. Prepare a 1,050-1,400-word paper in which you evaluate the article concerning environmental factors that affect global and domestic marketing decisions. In your paper, be sure to address the following:
o Evaluate how the article's forecasts of high-level global and domestic environmental factors will affect the organization's marketing decisions.
o Evaluate how the article's forecasts of technological change will affect the organization's marketing decisions.
o Compare the author's perceived importance of social responsibility and ethics with at least three other alternatives, including your own, as related to the organization's marketing decisions.
o Finally, provide a conclusion on the accuracy of the articles forecasts, and identify what else you would look for to support your position in reference to your conclusions.

Article Chosen:
http://www.businessweek.com/magazine/content/09_17/b4128032006687.htm?campaign_id=yhoo

Solution Summary

This solution analysis a Business Week article on PepsiCo in approximately 900 words.