Marketing Information Systems Powerpoint

A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
A system that evaluates marketing information for the following purposes:
Market segmentation
Product development
Competitive benchmarking
Analysis of current marketing trends
Implementation of strategic action plans

Solution Summary

A marketing information system is a strategic tool used by corporations to identify and evaluate competitive advantages and disadvantages.
A technological framework that continuously retrieves information from internal and external resources for the sole purpose of product positioning in the marketplace.
A system that evaluates marketing information for the following purposes:
Market segmentation
Product development
Competitive benchmarking
Analysis of current marketing trends
Implementation of strategic action plans