Strategic Plan - Vehicle Storage and Heavy Equipment Business

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Please find guidelines for preparing a strategic plan on Vehicle and Heave Equipment Business. Please use this as a reference to prepare a final strategic plan for the given business.

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Running Head: VEHICLE STORAGE AND HEAVY EQUIPMENT BUSINESS

Strategic Plan for Vehicle Storage and Heavy Equipment Business

Introduction
This paper explains the strategic plan for a Vehicle and Heavy Equipment Storage business. It describes the mission, vision, values, SWOTT analysis, balanced scorecard, strategic and tactics and communications plan for the business. It will be a strategic guide to start a Vehicle Storage business. This will also lead to the growth and development of the center and will attract more number of customers if the vision and mission are set in the right direction. The internal and external factors of the Vehicle and Heavy Equipment Business are deeply analyzed and studied to find out the future prospects for the center.
About Business
Business of vehicle storage is a big business, particularly in the United States of America, which is a low budget business and the owner can gain a huge profit (Young, 2001). The main step of this business is to secure a low cost indoor storage space and secure environment, where the owner can store the vehicles. This space can be a vacant warehouse of underground space in a building, etc. A part from this, the owner can target an open space, where they can keep big vehicles likes trucks and big trolleys, etc. (Vehicle Storage Facility, 2009).
Services of the Business
The business of vehicle storage mainly serve the customers with the services of the storing their vehicle in the safe and secure environment. In this business the customers can store their vehicle according to the time and facilities (Young, 2001). The people who has no space at their apartment for paring their personal vehicle or who has threat for the loss of their vehicle due to the illegal practices of the society, can use the storage business. This business provides 24 hours services to the customers. They can keep their all kinds of vehicle in the storage space (Business Idea Center: Car Storage, 2009).
Mission Statement of the Business
Mission statement defines the role of an organization, which it plays in a society (Logan, 2004). The mission statement of the vehicle storage business is the "customer satisfaction". The mission statement of this vehicle store business is to improve the market shares of the business by targeting the busiest professional customers, who has not enough space to store their cars, and other vehicles and no time to maintain the quality of their vehicles. The mission of the business comprises the enhancement of the revenue by serving quality and cost effective services as per the need and satisfaction of the clients (Young, 2001). In addition, the mission of the company also comprises diversified services for the customers for 24*7 hours.
Vision Statement of the Business
Vision can be considered as a source of inspiration and optimistic view of the firm in future (Midgett, 2009). The vision statement of this vehicle storage business is to builds and maintains a customer-oriented culture. The vision of this vehicle storage business is to become leader in storing the automotives, vehicles and provide automotive services to the customers (Young, 2001). Further, the business vision also wishes to become a leader in the cost-effective services and wishes to gain customer's enthusiasm through continuous improvements in quality driven by integrity, teamwork and innovation (Logan, 2004).
Principles, Values and Other Considerations (Cultural, Social responsibility & Ethics)
The guiding principles and values of vehicle storage business are as follow:
 Providing best quality services and storage facilities at fair and competitive prices.
 Courteous & respectful customer treatment.
 Flexible attitude to concentrate solving customer problems in an effective and timely manner (Logan, 2004).
 Providing convenient working environment to the employees.
 Providing enough growth opportunities and development to the employees.
 Paying its taxes fairly.
 Providing consistent return to its stakeholders (Wheelan & Hunger, 2004).
 Developing long term viability strategy for the business
 Obeying rules & regulation, standard procedures and integrating ethical consideration in its business operations.
 Taking the advantage of growth opportunities by capitalizing our competitive strengths.
It is very important for an organization to consider socio-cultural & ethical consideration and social responsibility in its business operations (Wheelan & Hunger, 2004). It helps the company to get established in any location because if a company behaves in accordance with the socio-cultural environment of its operating location, it can easily find a secure position at that location (Vehicle Storage Facility, 2009).
For the business of vehicle storage, it is very important to consider socio-cultural and ethical factors. The business, which adheres to trust and transparency, becomes able to make customer loyal to it. Organization should also be aware of social responsibility. It would also benefit the company in the long run (Wheelan & Hunger, 2004).
SWOTT Analysis of Business
The SWOTT analysis of the Vehicle and Storage Business will help in identifying the potential areas of growth for the Center. The table also helps in clear understanding of the areas that require efforts for growth.

Table 1 SWOTT Analysis

SWOTT/ FACTOR
Strength Weakness Opportunity Threat Trend
Legal and Regulatory Stability of government (Wheelan & Hunger, 2004) Increasing control over the business practices and posing limitations on the payment with the suppliers (Bradford & Duncan, 2000) Quality standards and licensing policy in the industry (Wilson & Gilligan, 2005) Modifications in the legal regulations concerned with the licensing policy have been stiffened (Ryall & Craig, 2003) Fulfills all the official processes of the Government (Bradford & Duncan, 2000)
Global Stable market position at global level (Young, 2001) Lack of flexible business operations and resource lacking (Vehicle Storage Facility, 2009) Further business expansion in global market (Wilson & Gilligan, 2005) Entry of new competitors and changing in the consumer's perception and choice (Wheelan & Hunger, 2004) provision of similar services at global level (Pierce & Robinson, 2004)
Economic Growing Economic Environment (Groonroos, 2004) Relevance with other Country's Economic environment (Young, 2001) Customers Investment (Kotler, 2002) Economic Crisis (Vehicle Storage Facility, 2009) GDP trends (Wilson & Gilligan, 2005)
Technological Upgraded technology (Young, 2001) Obsolescent technology (Pierce & Robinson, 2004) Innovative technology (Wilson & Gilligan, 2005) Technology transfer (Wheelan & Hunger, 2004) Internet trend to contact with the customer's 24*7 hours (Groonroos, 2004)
Innovation Creativity (Wilson & Gilligan, ...